![tony bennett lady gaga h&m tony bennett lady gaga h&m](https://www.linda.nl/lindanl-assets/uploads/2018/10/19023609/Schermafbeelding-2014-08-28-om-13.37.37-300x254.png)
The long-awaited announcement will be released on November 25 and, next to it, a charity project to raise funds for the humanitarian organization CARE. In short, the new campaign is a reflection of the glamourand sophistication that aims to evoke the brand’s winter line. Models and celebrities celebrate the spirit of Christmas by wearing flirty dresses in intense reds, sequin skirts, sparkling T-shirts and knitwear, the company’s must-have proposal for this season. With a humorous undertone, the musical short presents the winter collection 2014 of the brand, for both men and women, in a festive context in which the entire H&M family comes together. With the theme I Don’t Mean A Thing From their last joint album, the two tune to a spot “inspired by the glitz, glamor and opulence of the 1940s jazz band era,” says Johan Renck, campaign manager. Following the line, now the turn is for two artists who symbolize the triumph of the past and present, such as the iconic Tony Bennett and the new queen of pop Lady Gaga.
![tony bennett lady gaga h&m tony bennett lady gaga h&m](https://nitrolicious.com/wp-content/uploads/2014/11/LG_TB_0076.jpg)
In summer they already reaped success with the spot starring Gisele Bündchen, where she presented the 2014 bathroom collection to the rhythm of the theme Hearts of Glass by Blondie. The first special out of the gate will be One Last Time: An Evening With Tony Bennett and Lady Gaga, to air on CBS the Sunday of Thanksgiving weekend at 8 p.m. This is not the first time that the company has opted for this advertising format. Now the great retail tab a Lady Gaga y Tony Bennett so they can put a face and a voice to their music campaign for the Christmas 2014. But it is not the only one, and it is that the Swedish giant has always bet on the best celebrities of the moment to star in its most media campaigns. Oh and the white jumpsuit will definitely be my staple this party season. This has been demonstrated for ten years with one of its most profitable sales tactics: launching capsule collections designed by great prestigious designers. Plus, that oversized jumper worn by Lady Gaga belongs to my wardrobe.
#Tony bennett lady gaga h&m how to
If there is something that H&M knows how to do well is to propose a good marketing and brand dissemination strategy.